If you’ve been following us on Twitter, you’ll know we were at Travel Technology Europe in London last week! It was a great opportunity to see the latest trends in travel and travel technology. Of course, we also got a chance to field test the site, using it as a real traveller would.
Our trip wasn’t the most complex, as you can see. It was almost a surgical strike: fly into one side of London, sweep through TTE, eat some chips, and fly out of Heathrow. But we learned a lot at the show about the state of the industry and what is of interest to companies in the future. AI and VR were major topics, of course. These technologies have the potential to change our lives and travel is no exception. Many companies are looking at how exactly they can take advantage of these technologies to get ahead of the curve and meet the difficult expectations of travellers.
The continuing rise of mobile is another big and ongoing topic. Though the statistics seem to differ by source, around 1/3 of bookings are done on our phones. It makes sense: who among us can stand one minute without their phone? Phones are probably the greatest travel innovation since the airplane. Being able to have a map and translator in the palm of your hand is invaluable. Now with Travel to Live, you can have your travel plans too! It really puts the pressure on to launch our mobile version. Stay tuned.
Personalization was also a central topic at TTE. Especially in the age of the millennial, travel companies are trying to figure out how to serve us exactly what we want, when we want it. We think this is a major strength of Travel to Live, because our site exists specifically to allow travellers to dream, create, plan, share, collaborate, and remember. In the future, we’ll be adding features that help you find all kinds of trip ideas you might be interested in, created by travellers just like you.
Not all work at Travel Technology Europe
But although our schedule was packed with talks and meetings, we managed to fit in some time for fun and food, even though there was a tube strike on the first day!
Sadly, it was only two days of travel before we had to get back to the office and back to work. Thankfully, it was only a hop across the channel to get back to Germany! We’re looking forward to our next trip, when Travel to Live hits Berlin for ITB Berlin! If you’ll be attending and want to meet up, let us know in the comments, check out my ITB Networking profile, or shoot me a mail!